By
Tricitynews
Chandigarh 22nd October:- Future
Generali India Life Insurance Company Pvt Ltd (FGILI), India’s fastest growing
life insurance company in association with Momspresso unveiled the findings of
a national survey which aims at understanding the awareness around breast
cancer among Indian women. Breast cancer is currently one of the most common
cancers affecting women in India. In fact, one fourth of all female cancer
cases recorded in India are breast cancer. In sight of the Breast Cancer
Awareness Month (BCAM), Future Generali India Life Insurance &Momspresso
conducted a survey to encourage conversations among women and increase
awareness on the underlying symptoms associated with breast cancer. It is
essential that women know the most common symptoms associated with breast
cancer, such as lumps and thickenings, and understand that prompt evaluation
and early detection improves outcome. The survey was conducted with a sample
size of 208 respondents across Bhopal.
The incidence of breast cancer in
India is not rare. According to the ‘Breast Cancer Awareness Survey’, almost
72% Indian women are well aware of this fact. 53% women claim to know about the
incidence of breast cancer in the country. In fact, 1 out of 2 women, felt that
they were at risk for breast cancer. The survey wasalso conductednationally amongst 2225 women across
urban Indian cities like Delhi, Mumbai, Bangalore, Chennai, Hyderabad,
Ahmedabad, Lucknow, Bhopal and Chandigarh.
As per the findings of the Breast
Cancer Awareness survey, a major chunk of the respondents felt that they did
not require screening while a significant number revealed that they were not
aware about the existence of screening tests for breast cancer. Additionally,
respondents also revealed that they were too lazy or felt that they were too
young to undergo screening for the disease. 71% of the respondents know that
they need to get regular check-ups for breast cancer. Whereas, only 21% women
have gone through screening for the ailment
Almost 79% of the respondents did not undergo screening
for breast cancer due to ignorance or inertia
Commenting on the survey,
RakeshWadhwa, Chief Marketing Officer of Future Generali India Life Insurance
Company Ltd said that october internationally is dedicated towards raising
awareness towards breast cancer and hence we commissioned this survey to bring
forth the current awareness levels amongst Indian women around breast cancer
and its repercussions. While this research points out high awareness of breast
cancer, it is the lack of action or the inertia that results into detecting
breast cancer in its early stages. As an insurer, we believe we have an
important role to play in addressing the topic of awareness of breast cancer
and its financial implications. This will help women be better financially
prepared in case of an uncertainty. He added that an important factor that
contributes to the lack of awareness around breast cancer and its treatments is
that 60% of women are not comfortable speaking about the illness with their
friends and family. It therefore becomes imperative to increase and encourage
open conversations on and about breast cancer.
Speaking on the findings, Vishal
Gupta, Co-founder & CEO of Momspresso said that our objective to conduct the
first-of-its kind survey was to empowering women with knowledge and fostering a
conversation in women on breast cancer awareness and symptoms. Through the study we found out that the
awareness around breast cancer treatments and costs is largely scattered. Women
across the country have limited knowledge about what the disease entails in
terms of screening and treatment. We are glad we carried out this survey in
tandem with Future Generali, as we share the same objective of creating
awareness in women towards a healthier and happier life. Momspresso, through
its repository of over 8000 mommy bloggers who write on varied topics, will
disseminate more information about breast cancer and its implications. Raising
awareness among Indian moms will definitely be our next natural progression in
order to significantly lower the number of lives that this disease claims per
year.While all these findings point towards a stark gap in the knowledge
pertaining to breast cancer, they also present a unique opportunity for brands
and platforms to raise awareness and arm women with the knowledge required to
prepare for and eventually beat this rampant disease.
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