By
Tricitynews
Chandigarh 06th October:- Greenlight Planet, a recognized global leader in solar home energy
products and Midland Microfin Ltd., a technology savvy microfinance institution
collaborate to work towards providing solar powered entertainment (radio) and
lighting to un-electrified and under-electrified customers across Punjab and
Haryana. With the launch of the Sun KingTM Boom, a solar light
and radio, both the companies aim to provide access to light and entertainment
to low-income households in the two states.
The ‘Sun KingTM Boom’ is a 4 in 1 solar-powered
lantern with a built-in radio, MP3 player, and USB port for mobile charging and
entertainment. With a 2-year warranty and Lighting Global (World Bank) quality
certification, this product is in line with the growing aspirations and demand
for lighting, mobile-charging and entertainment amongst the rural consumers.
This product will be available in 42 Midland Microfin branches across Punjab
and Haryana.
Commenting on the launch, Sahil Khanna, Partnerships
Business Leader, Asia of Greenlight Planet said that we at Greenlight Planet
have delivered life-changing solar lighting products to over 3.3 crore
under-electrified consumers over 40 countries for nearly a decade. And this
time, with the Sun KingTMBoom, we will not only be providing light,
but have worked towards customizing our product for entertainment as well. By
leveraging Midland Microfin Ltd.’s substantial expertise in finance to enable
energy inclusion and their strong presence in Punjab, our partnership has
helped us strengthen our mission to power the lives of those who are
un-electrified and under-electrified. Currently, not only do they face problems
with erratic electricity, but also have limited options for entertainment and
news, with a heavy dependence on electricity to power these sources. Hence, we
have worked on a product that serves our customers and their specific needs.
Speaking on the initiative towards improving quality of life in
Punjab and Haryana, Amitesh Kumar, Chief Financial Officer, Midland Microfin
Ltd.said that we are extremely delighted to introduce such an innovative
product to our customer base of about 1.5 Lakh in Punjab and Haryana,
our strongest markets. We constantly aim at improving the lives of the
underprivileged through our pioneering services. With these product
offerings, our customers will be able to gain access to information and current
events, empowering them with knowledge, education and a stronger connection to
the outside world. Within a year of partnership, we have seen the impact of Sun
King™ products in our customers’ lives, with households experiencing an
increase in study time for their children, increased savings and income levels
and even safer quality of air.
Greenlight Planet and Midland Microfin Ltd. have together served
reliable lighting solutions to nearly 1000 households in Punjab and Rajasthan
collectively in their pilot phase.
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