By Tricitynews
Mumbai 11th
July:- Pop Rock band, SANAM, associates with
VYRL Originals for the release of its latest single. Known for its classic
covers and originals, SANAM will now be coming up with a non-film single for
their fans.
SANAM has carved a niche in the music
industry with their unique style creating a genre for the classics, for the
music lovers. The band has made pathbreaking music, showing their versatility,
time and again with their latest World Cup Anthem with international artists
from all around the World. SANAM is ranked as a top band on the digital space
with over 6 Million subscribers on YouTube already. Today their association is
sure to create a benchmark for non-film music.
The band has always believed in being
independent artists, until they met VYRL Originals team. VYRL Originals has
been the frontrunner in developing the culture and category of non-film music
in India and the collaboration with SANAM is a befitting partnership of music
ideologies. Non-film music has been making its way into top music charts across
the country and it’s a rage amongst the youth who are looking for new and
meaningful original music today.
Ben Thomas, Business Manager of SANAM band, Founder
& MD, Kurian & Co Talent Management, said that SANAM has been amongst the biggest music artist
digitally in India for a while now. And VYRL is a very promising platform for
independent releases. This association will ramp up the game for SANAM &
VYRL to reach out to newer audience and markets. He can see a lot of synergy in
this association given the enthusiasm of the VYRL team and concordance in our
approach on independent music and the need to revive it.
Commenting
on the association of the band, SANAM
shared that our association with VYRL began more than a year ago, when
our manager Ben Thomas met with Vinit. The comfort of working independently has
always been our strength. Because we like to enjoy the process of making music
together and every song to us is a story that goes beyond just how many views
you can get on YouTube. However, with VYRL, we have finally found a comfortable
team who believe in the same things we believe in. We are excited to explore
this association further.
Speaking on the association, Vinit Thakkar, Senior Vice President,
Universal Music Group India & South Asia, said that SANAM is undoubtedly one of the finest bands
in the country and he has personally been a big fan of them. They are extremely
talented singer-song-writers and he has great respect for their craft. We at
VYRL Originals are privileged to work with SANAM and are in an incredible
position to feature their originals to new heights in the non-film music space.
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