By Tricitynews
Chandigarh 03rd Aug:- HDFC Bank Ltd.today announced the launch of its ATM in Kedarnath Temple
premises, becoming the first bank in the country do so. Located at a
height of 11,755 feet above sea level, this is the bank’s highest ATM in the
country. It is also the only ATM within a 24-km radius of the temple.
The ATM will provide
over 15 different types of services to over 35,000 devotees every day as well
as the local populace. In addition to cash withdrawal, these services include
payment of bills, credit card dues, and availing instant loans. The ATM will
also allow customers to deposit funds, operating almost like a branch in this
difficult terrain.
The ATM was inaugurated
remotely by Shri Trivendra Singh Rawat, Hon’ble Chief Minister of Uttarakhand
in the presence of Aditya Puri, MD, HDFC Bank.
A shrine dedicated to
Lord Shiva, Kedarnath Temple is located in the Garhwal Himalayan Range. It is
not directly accessible by road. Reaching the temple involves a challenging16
km uphill trek from Gaurikund.Given the geographical challenges, the ATM uses
satellite connectivity to provide all-weather services.
Due to inclement
weather, the shrine is open to devotees only between the months of April and
November. In 2018, approximately 7.32 lakh visitors made the pilgrimage with
the highest daily footfall recorded at 36,000.
HDFC Bank, Branch Banking Head, Kumar Sanjeev that it is
deeply satisfying to set up an ATM here and be of service to scores of people. He added that at HDFC Bank, this initiative reiterates our commitment
to make it convenient for people to bank with us by extending our and services
to the remotest and geographically challenging areas of the country, such as
this.
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