By Tricitynews
Chandigarh 05th September:- Usha International, one of India’s
leading consumer durables companies, has launched its complete range of Usha Bloom series fans inspired by
flowers aptly named Daffodil,
Primrose, Magnolia, Dahlia, and Lily, further strengthening its
Goodbye Dust fans portfolio this festive season.
Commenting
on this, Pranav Malhotra, Category Marketing Lead - Fans, Usha International
Ltd said that the Bloom
series fans are so aesthetically attractive that this festive season will give
our consumers the perfect reason to bring one home. They are vibrant, elegant,
and exotic, and of course, come with the promise of superior quality and
performance that Usha fans are trusted for. So go buy one today to add a flower
to your home that will always be in full bloom.
Available in attractive colour
combinations ranging from a sparkle grey and blue, sparkle golden and cherry,
and sparkle red and black, as well as the greys and blacks, these fans are
beautiful enough to be conversation starters in themselves. The sweep size
ranges from 1250 mm to 1300 mm with air delivery between 230 m3/min
and 250 m3/min at speeds of 260 rpm to 380 rpm. While the Bloom
Daffodil, Magnolia, and Primrose series are 3-blade fans and priced at INR
3100, the Bloom Dahlia and Lily are 4-blade fans priced at INR 4700, and INR
4900, respectively.
Inspired by flowers and the role
they play in enhancing various aspects of our lives and relationships to create
beautiful moments that can be cherished forever, the TVC for this breaks free
of type casts with the woman taking charge. Sandeep Tiwari, President- Marketing,
Usha International Ltd said that contrary to the perception
that it’s a man who makes all home-led decisions, the independent woman of
today who, along with being a successful professional, also takes charge of
curating the best experiences for herself and her loved ones, including
choosing the how she wants to accessorize her home – that includes fan,
appliances, furniture etc.
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