By Tricitynews
Chandigarh 28th November:- PAYBACK India, the country’s
largest multi-brand loyalty program, as part of enhancing its ecosystem in the
travel industry, has entered into partnership with Cleartrip, the leading
travel tech organisation in India and the Middle-East. Redefining the archaic loyalty experience for
travelers who otherwise face limitations with stand-alone loyalty memberships,
Cleartrip is taking its rewards offerings to next level by empowering customers with choice and exclusive
benefits via multi-brand loyalty platform, PAYBACK.
The partnership
will give Cleartrip access to PAYBACK’s 100 million+ member base for flight
bookings and for PAYBACK members, Cleartrip will be a new major partner to earn
& redeem points. Both companies have a customer-first approach and this strategic
tie-up strengthens it even further.
Commenting
on the association, Rijish
Raghavan, Chief Operating Officer, PAYBACK India, said that with Cleartrip, a leading online travel
player on board, PAYBACK has deepened its footprint in the travel industry.
Travel has been an important category for PAYBACK members and a focused
business vertical for us. This partnership will help further our objective of
providing members another major avenue to accelerate accumulation of PAYBACK
Points and give a seamless rewarding travel experience.
Cleartrip will leverage this
partnership to incentivize app users by offering added benefits. The app users
will receive 3X rewards as compared to website users. For instance, if a user
transacting on Cleartrip website earns 1 PAYBACK Point on every INR 100 spent,
an app user will be rewarded 3 PAYBACK points. Cleartrip’s loyal customer base
will also get access to promotional offers over & above PAYBACK points.
Speaking on the partnership, Ashish Dhruva, Head of Marketing,
Cleartrip, said that we’ve
always had a strategic approach to loyalty at Cleartrip. We are delighted to
associate with PAYBACK India to enable their members to earn and redeem PAYBACK
points seamlessly on our platform. While building this program we will
stay true to our core philosophy of simplicity and ensure a frictionless
experience for PAYBACK members.
Cleartrip will also leverage
customer insights collated by PAYBACK to facilitate upselling, cross-selling,
new customer acquisition and retention. In phase two - the earn and redeem
program of PAYBACK will also open for the Hotels Booking category in December
this year.
PAYBACK India has been focusing on
the travel & tourism sector for some time now and been looking for key
partners to build an entire ecosystem. With the holiday season approaching,
PAYBACK members can enjoy great deals by earning and redeeming points.
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