By Tricitynews
Chandigarh 18th Dec:- Fenesta, India’s leading windows and
doors brand rolled out its new campaign #ShutTheShor. The campaign which aims
to raise awareness on noise pollution and seek solutions regarding this menace
is LIVE across digital and social media platforms.
Fenesta which is a part of the DCM
Shriram group is known for its superior quality of windows and doors which is
designed for noise insulation, weather-resistance, energy conservation and
insulation against dust pollution.
Noise pollution, for one, has
increasingly become an irritating issue, especially for those residing in metro
cities especially New Delhi, Mumbai and Kolkata. Noise is not just a nuisance
anymore; it goes beyond mild headaches or a few sleepless nights. Beginning
from the harsh horns of passing vehicles, the high volume speaker blaring
music, your noisy and loud-mouthed neighbor all these constant, incessant
noises can wear us down and wreak havoc on our nervous systems, potentially
leading to increased anxiety, stress, and other health issues.
Speaking on the campaign, Saket Jain, Business Head, Fenesta said
that Noise pollution has moved on from being just an irritant. There is enough
research to illustrate how constant exposure to noise can affect our physical
and emotional health. Therefore, being a strong advocate of ‘peace of mind’, we
just had to do something about it, and we are proud that we did something to
curb noise pollution. The campaign also invites citizens to come and raise
their voice against this rising problem.
Considering the rising prevalence of
noise pollution in cities, Fenesta conceptualized the campaign #ShutTheShor
which aims to promote peace and shut the unwanted noise from every part of our
lives.
The campaign kicked-off with an
initiative on Radio Mirchi 98.3 which was supported by engagement initiatives
across various digital and social media platforms. The first leg of the
campaign saw RJ Naved celebrate ‘Shorless Diwali’ with the hearing impaired
children. The video of the party on social media was widely shared.
On radio, leading RJs of Radio Mirchi
will drive the campaign each in their own different ways to ensure that the
message reaches as many people as possible. Giving further impetus to the
campaign is the film that was launched on all digital platforms. The film
illustrates how the excuses that we, the perpetrators of noise pollution, make
are only adding to the noise. This is further being supported by initiatives on
social media and other activities will continue year round. Post-release of the video, a contest
was launched asking the audience to click a selfie and post in the comment
section to raise voice against noise.
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