By Tricitynews
Chandigarh 17th Mar,
2020:- ‘Share
Energy’, the new campaign by Coca-Cola India’s enhanced hydration beverage-
Aquarius Glucocharge offers a fresh insight into how human beings are gifted
with the power to re-energize and support one another. The campaign has been
conceptualized by Taproot Dentsu Gurgaon, a Dentsu Aegis Network division,
and beautifully showcases
the spirit of acting as a collective and emerging stronger together.
The campaign has been launched in
the heartland of Andhra Pradesh
and Orissa and comprises of film, print, and Out of Home (OOH). The
light-on-the-pocket pricing of ₹10
across variants, has made it an affordable enhanced hydration beverage,
perfectly suited for everyone working hard, outdoors or indoors.
Speaking about the new campaign Anoop Manohar, Director- Emerging
Categories, Coca-Cola India, said that Aquarius Glucocharge is an innovative offering from Coca-Cola India,
packed with glucose, essential minerals like potassium, sodium and calcium, and
fruit juice. It is loved by consumers for its benefits of ‘Rehydrate, Replenish
and Recharge’ at an affordable price. Our aim with this campaign is to help
consumers understand the value of a collective and realize that we are all
gifted with the power to re-energize and support one another in order to emerge
as stronger individuals. It is through empathy and kindness and actively
supporting each other that we emerge as stronger individuals–together.
Titus Upputuru,
Creative Head, Taproot Dentsu said that in an age, where we are constantly occupied with recharging the dying
batteries of our phones, this film is a reminder that the battery of our bodies
needs recharging too. And it is wonderful that we don’t have to look too far to
recharge ourselves–we are all gifted with the power to recharge and reenergize
ourselves. Just like Aquarius Glucocharge which gives us instant recharge.
Anand Murty,
Strategy Head, Taproot Dentsu said that rather
than fall prey to stereotypical narratives of heroic action, the opportunity
for Aquarius came from the consumers themselves – in the way they recognized
their role in supporting one another, lending a hand in times of need, boosting
one another and making sure no one needed to walk alone. It was this
counter-narrative that helped us situate Aquarius as a brand that cares,
supports and re-energizes – so we move forward. Together.
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