By Tricitynews
Chandigarh, April 14, 2021:- Home-grown, digitally native wellness brand VAHDAM®
India has witnessed strong growth & ended FY21 with a delivered net revenue
of 159 crores, up from 75 crores in FY20, registering a 110% YoY growth. The brand also
achieved net profitability in FY21, which is a key milestone in the
fast-growing consumer brands journey.
VAHDAM® India which was awarded the Global SMB by
Jeff Bezos in his visit to India, gets majority of its revenue from the US market. It also
formally launched in India last year & has witnessed strong early growth.
The pandemic has led to a fundamental shift in
consumer’s behaviour towards high quality, natural & organic wellness
products, and VAHDAM®’s strong brand positioning in key markets has helped them
deliver impressive growth.
The brand continues to grow strong & aims to grow 3x over the next 3
years to deliver 500 crores of revenue by FY24.
The brand which is vertically integrated &
manufactures all its products in-house has also set up a new state-of-the-art
100,000 square feet factory in the National Capital Region to support its
growth over the next few years.
VAHDAM® India retails a range of teas &
superfoods with 200 SKUs in its portfolio of products.
Bala Sarda,
Founder & CEO, VAHDAM® India, said that the pandemic
has accelerated our growth, given the shift towards high quality & trusted
wellness products, larger adoption of e-commerce globally & a more
effective execution capability with a strong leadership team in place. We plan
to continue to grow by focussing on 3 key growth triggers i.e going deeper in
our current markets (USA, Canada, UK & Germany) & grow our omni-channel
distribution, strengthen our presence in new markets like India & diversify
into other relevant product categories.
The brand also has a strong social purpose and is
certified climate & plastic neutra. It also directs 1% of its revenue
towards the education of tea growers & children & recently partnered
with BYJUS, the world's highest-valued EdTech Company to make
available 100,000 academic programs to the tea grower’s children, absolutely
free.
The brand promise of ‘Native Indian Wellness
Wisdom’ has connected strongly with consumers & it has crossed over 2
million customers globally.
VAHDAM® India is now also the largest Indian
premium tea brand.
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