By Tricitynews Reporter
Chandigarh
08th August:- Zandu
Balm, the leading pain relief solution in India from the house of Emami Ltd, has been reintroduced
with a new and advanced formulation offering a more effective and faster pain
solution. The new Zandu Balm comes with a renewed brand innovation in order to
tackle the various challenges of body aches & pain that one suffers due to change in our
lifestyle.
Life in today’s modern times has
undergone a sea change with the advancement of technology. While this shift has
upped the convenience quotient of our lives, in
return, it has also resulted in
various lifestyle disorders such as high incidences of headache, body ache and
cold. Zandu
Balm enjoying consumers’ trust for over
100 years, thus comes with its brand new
attractive packaging and an improved formula, tailor made for tackling
headaches, body aches and cold due to today’s changing lifestyle, offering a
superior user experience in a non-sticky formulation for better absorption and
easy spreadibility, thereby providing faster and more effective relief from pain.
The balm category in India is
valued at Rs 800 crore + and is growing at 4 % by volume every year. It is one
of the oldest categories with more than 350 brands.
On the occasion of this relaunch, Mohan Goenka, Director, Emami Ltd said
that the rich legacy of Ayurveda coupled with the strong innovation
practice at Emami Limited have always helped Zandu Balm to be the
leader in the category and the ultimate pain relief solution for the consumers
over decades. Thus, in 2014, consumers with acute and strong pains were offered
with an Ultra Power variant from the Zandu Balm portfolio.
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