By Tricitynews Reporter
Chandigarh
03rd October:- Coca-Cola India, a leading beverage company, today announced its
association with Snapdeal, India’s largest online marketplace, to celebrate ‘Joy
of Giving Week’ campaign. As a part of this campaign, customers can go to
Snapdeal Sunshine- Snapdeal’s online donation platform, to donate stationery
kits to underprivileged children. Coca-Cola India will match the
donation amount of these kits up to a limit of INR 2, 00,000.
The campaign starts from 1st October and
runs till 10th October, 2016 and the stationery kits (that include
pencils, an eraser, a sharper and a ruler) will be directly delivered to
partnering NGOs like Teach for India, GiveIndia, Bhumi, The Community
Initiative, Care India, etc; which are actively working for education of
underprivileged kids across the country. In addition, Snapdeal and Coca-Cola India will
also run internal contests, where employees can register in teams and promote
the campaign page to drive donations towards this cause.
Commenting on the partnership, Ishteyaque Amjad,
Vice President, Public Affairs & Communication at Coca-Cola India
& South West Asia said that festive season provides opportunities to reach
and touch as many lives as possible. We want everyone to ‘taste the feeling’ of
happiness and love. Giving back to the community is core to our business and it
gives us an immense pleasure to associate with this initiative. It will
bring a smile to the children of the schools we support through the “Support My
School Campaign.
Speaking about the initiative, Rajnish Wahi,
Senior Vice President, Corporate Affairs and Communication, Snapdeal said that
at Snapdeal, we believe that every child has limitless potential and small
things often go a long way in nurturing dreams. The donations through Snapdeal
Sunshine in the “Joy of Giving Week” are a simpleway of saying that we believe
in these aspirations. We are delighted to partner with Coca-Cola India and
Intex Technologies in this endeavor.
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