By Trictynews Reporter
Chandigarh
18th October:- Mercedes-Benz,
the most celebrated luxury automobile brand in India, today chartered a new
path to contribute back to society. Mercedes-Benz has associated with Laureus
Sport for Good in India, using the power of sport to help underprivileged
children overcome social challenges. The new partnership will see Mercedes-Benz
funding two Laureus-supported programmes in the country, OSCAR and YUWA.
The collaboration will see the two
sport for development programmes located in Mumbai and Jharkhand benefit from
support to reach more children, empower and develop young women and girls,
using sport to encourage themselves to reach their potential in life.
The announcement continues
Mercedes-Benz India’s philosophy of taking a social responsibility lead,
promoting education as a key pillar of societal engagement and
development.
Laureus Sport for Good supports sport
for development programmes which improve the lives of children and young people
in disadvantaged communities. The organization helps the youth achieve the best
with their given potential focusing on women and girls to promote equality,
empowerment and safety.
Roland
Folger, Managing Director & CEO, Mercedes-Benz India commented
on the association that as inventors of the automobile, Mercedes-Benz has been
creating mobility solutions and driving positive change in the lives of people
across the world. As a responsible corporate citizen, at Mercedes-Benz we have
a philosophy of social contribution, and call it ‘beyond businesses. He added
that pursuing this philosophy, we have decided to associate with our global
partner Laureus Sport for Good in India, and use the power of sport as a social
development tool. Believing in the ideology of creating a better future for
everyone, Mercedes-Benz firmly supports creation of such opportunities for
children and adolescents who have the potential to make the world a better
place. As we grow in this dynamic country, we are glad to partner with Laureus
and support OSCAR and YUWA, supporting them in making a positive change in the
lives of children and young people.
Sean
Fitzpatrick, Chairman of Laureus World Sports Academy, said
that this is a major boost for the work Laureus does in India and the
partnership with Mercedes-Benz India will have a dramatic effect on how many
young people we are able to help. We are delighted to support two new promising
programmes OSCAR and YUWA which will have a deep impact on the girls in these communities
and further prove how sport can change lives.
Ashok
Rathod, Founder and Director, OSCAR Foundation commented that we are very
excited to work with two great organizations like Mercedes and Laureus sport
for good. For our work to be recognized by them is a great achievement for the
OSCAR Foundation. Coming from low income families, there are many serious
issues that young girls are faced with today, gender inequality, child marriage
and the high risk of being sent to work at a very young age, at the expense of
their education. We know that sport has the power for social change, working across
8 slum communities in Mumbai, this partnership is going to tackle these issues
and give 240 underprivileged girls the confidence and life skills needed to
complete their education and become active roles models for their own community
development.
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