By Trictynews
Reporter
Chandigarh 18th
October:- Usha International,
one of India’s leading consumer durables company, launched a
new range of OTGs (Oven Toaster and Griller). In today’s busy life, Usha OTG will be
every Mom’s bakery, enabling her to make yummy baking delicacies for her child.
Usha OTGs come with
convection technology, illuminated chambers for easy visibility and keep warm
mode for serving food at the ideal temperature. Additionally, every OTG comes
with a set of accessories like tongs, crumb tray, baking tray, grill rack, rotisserie
and skewers for multiple applications. This new range will be available in 42L,
35L, 29L and 19L capacities and is attractively designed in vibrant colour
combinations of wine and black.
On the launch, Harvinder
Singh, President-Home Appliances, USHA International said that Usha’s new range of
OTGs in 4 different capacities is targeted towards addressing the growing
baking culture in India. We are strategically launching the entire range around
the festive season as this is the time new product purchases happen for home as
well as gifting purposes.
Leveraging the festive
season fervour, Usha has planned a high-decibel campaign on the Mom’s Bakery
platform. This includes a TVC with Michelin starred chef Vikas Khanna,
on-ground activations, social media contests and digital outreach
programmes. Product demonstrations are
being rolled out to engage customers along with free home demonstrations post
purchase. A special recipe book with 30 gourmet recipes from Pattisier Sahil
Mehta is being given free with
the product.
Starting from Rs. 6,695 MRP
onwards, the Usha OTGs range is available across India. Along with retail
placements, the new range is also being launched on leading e-commerce sites.
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