By Tricitynews Reporter
Chandigarh
22nd February:- Renault India,
one of the fastest growing automotive brands in India, forayed into the compact hatchback segment, with the Attractive, Innovative and Affordable Renault KWID.
KWID has been true game-changer and volume driver for Renault India, with more
than 1, 30,000 cars
sold so far.
The
growing acceptance of KWID by first time buyers is reflective of KWID being a
truly aspirational product, offering an outstanding value proposition. Together
with first time buyers, KWID has been instrumental in Renault witnessing new
and diverse consumer trends across urban and rural India. Renault launched the
KWID with a 0.8L engine and in a short span of time introduced the 1.0L MT and
Easy R- AMT variants to cater to various customers.
In
a short span of time, Renault has grown its presence exponentially in India,
becoming one of the youngest and fastest growing automotive brands and the
number one European brand. Renault grew its market share to 4.5 percent at the
end of 2016, achieving a robust three-digit growth over 2015.
Over
the last few years, Renault has focused on establishing a strong base in India.
Together with a strong product offensive strategy led by KWID, Renault has been
continuously undertaking strategic measures across all key business dimensions,
ranging from product, network expansion, pioneering customer oriented
activities and several innovative marketing initiatives to ensure unmatched
customer satisfaction.
Renault
stands true to its commitment to keep building on the success of KWID with
breakthrough product innovations. After the 1.0L MT and AMT launches last year,
Renault has a lot of plans for KWID to keep pace with evolving customer
preferences and has a strong product lifecycle strategy for KWID. KWID was one
of the best-selling cars in 2016 and will continue to be a key volume driver
for Renault to achieve its aggressive growth plans in India.
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