HyperCITY Retail Unveils Tastes of Britain

By Tricitynews Reporter

Chandigarh 09^th March:- HyperCITYRetail (India) Ltd. today inaugurated Tastes of Britain– a festival that brings together an exclusive collection of forty British brands together for the first time in India in one store. Kumar Iyer, British Deputy High Commissioner to Mumbai and Director General UK Trade, Economics and Prosperity and Ramesh Menon, Chief Executive Officer, HyperCITY Retail (India) Ltd. unveiled Tastes of Britain along with other dignitaries amidst a large gathering.

 Kumar Iyer said that tastes of Britain, at HyperCITY stores across India, is going to be a great festival of British food and drink. There will be a myriad of British products here for people to experience from cheese and biscuits, to jams and cereals – there will be something for everyone. He is looking forward to this week’s launch in HyperCITY Mumbai, not least as  he is looking forward to trying his hand at cooking some of his own very favourite foods.

Ramesh Menon, CEO- HyperCITY said that HyperCITY is a one-stop shop for the evolved, aspirational Indian customer seeking a differentiated shopping experience, the widest range and assortment of brands and products and best-in-class customer service. Through ‘Tastes of Britain’, we aim to position HyperCITY as an aspirational retailer, above the current run-of-the-mill ones; and strengthen our positioning of ‘Something Fresh every day’. Since, British cuisine has always been experimental with its multicultural flavours, making it a potpourri of eclectic styles; we want our customers to savour these authentic products exclusively at HyperCITY. We also wish to capitalise on the opportunity and trigger impulse purchases in-store and drive strong category growth.

Much to the delight of those gathered at the store Kumar Iyer & Ramesh Menon took the lead and participated in a live cooking session where they tested their culinary skills using all-British products that were on showcase. They also joined customers in sharing and eating the food cooked during a product sampling session in the store.