By
Tricitynews
Chandigarh 09th July:- India’s largest
luxury car maker Mercedes-Benz today announced the appointment of Martin
Schwenk as the new Managing Director and CEO of its India
operations effective 1st November, 2018.
Martin Schwenk will replace Roland Folger, who will
assume a new position for Mercedes-Benz’s Thailand & Vietnam markets.
In the last three years under the leadership of Roland
Folger, Mercedes-Benz India has witnessed significant growth rates, achieving
the highest market share in the luxury car segment.
Roland Folger played a key role in formulating the
brand’s growth strategy that includes market introductions of key products like
the roll-out of the E-Class Long Wheelbase, qualitative expansion of the
network footprint, and also the creation of the Vehicle Preparation Centre.
In 2017, Mercedes-Benz India achieved sales history by
crossing the 15,000 annual sales number and in Jan-June 2018, the brand
registered 8061 units of sales.
During his tenure in India, Roland Folger has also been
instrumental in initiating an array of positive cultural changes within
Mercedes-Benz India and successfully driving Daimler AG’s Expedition 2020
initiative.
Roland
Folger, Managing Director & CEO, Mercedes-Benz India commented that his
India stint will remain memorable with rich experiences and fond memories.The warmth
of our customers and people, the diversity of the country’s culture, and the unique
business opportunitiesandchallenges that this market presents, is enormous and truly
enriching. I am very satisfied about Mercedes-Benz India’s strong leadership
position in the market and our relentless efforts in creating new benchmark in
customer delight. Mercedes-Benz India is deeply committed to the Indian market
and together we have created a valuable organization, which retains the coveted
‘Most Attractive Employer’ accomplishment. He is thoroughly convinced that the Star
will achieve new heights with the new leadership of Martin Schwenk.
Roland Folger
added that in 2015, he came to India from Malaysia and will go back to the
South East Asian markets of Thailand & Vietnam. While he is eagerly looking
forward to his new assignment, there will be a bit of India always inside him.
He appreciate all the invaluable and unconditional support that he received
from his colleagues here and would also like to thank our investors who are the
best and the most professional in the business.
Martin
Schwenk, currently the Chief Financial Officer of Beijing Mercedes-Benz Sales
Service Co. Ltd. in Chinastated, having worked across in different countries
and functions, he is extremely excited for his forthcoming responsibility to
head the dynamic India market. India’s rich cultural diversity, the young
population, the diverse customs, different languages and topography together with
its importance as a future economic power house; makes it a compelling market
to grow the business. It is a privileged opportunity for me to head the
business of the most iconic and successful luxury motoring brand, in one of the
most vibrant markets in the region. With his experience across various business
divisions, he is looking forward to pursue the ‘Indian story’ further and make
the foundation of Mercedes-Benz even stronger in India.We have a fantastic
winning team comprising our people and investors with proven records, and he is
eager to be part of this winning team.
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