Tricitynews Reporter
Chandigarh Feb. 08, 2021:- Aditya Birla Sun Life Insurance
(ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL),
announced a hyper-personalized term plan, ABSLI DigiShield Plan, to cater to the unique protection needs of
customers. This single plan will offer multiple plan options, added benefits
linked to life stages, joint life protection, critical illness cover and rider
options to tailor-make a distinctive protection solution, offering a
comprehensive financial safety net for the customers and their loved
ones.
People have various protection needs
during different stages of their life and the hyper-flexibility offering of
this plan helps to curate a protection strategy that aligns with their specific
needs. Besides offering death benefit and acting as an income replacement tool,
ABSLI DigiShield plan assists in comprehensive financial planning.
Unlike traditional term plans, this
plan allows a customer to enjoy its benefits during their lifetime through the
survival benefit option. Further, it provides a unique flexibility to reduce
the sum assured at a pre-defined retirement age, allowing customers to align
their cover as per their outstanding liabilities and the life stage. This
whole-life cover with sum assured reduction feature is a first-of-its kind in
the life insurance industry which offers life coverage
until age 100 years.
Along with these fully customizable
offerings, this plan also provides various premium paying terms, policy tenures
and death benefit pay-out options to satisfy unique customer requirements. This
holistic plan mitigates liabilities, provides protection to loved ones, and
supports retirement and legacy goals.
Commenting on the launch, Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said that recent
uncertain times have generated a need for a resilient financial cover with
customized offerings. 2021 would be the year of hyper-personalization and at
ABSLI, we aim to offer solutions which evolve with changing needs and
lifestyles of our customers. ABSLI’s DigiShield Plan is one of a kind offering
that stands as testimony to our customer-centric ethos. Now, our new-age
customer will be empowered to tailor make a comprehensive solution through the
various personalization features
and carve a protection policy which is a precise fit for self and family.
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