By Tricitynews Reporter
Chandigarh
20th August:- India’s preferred packaged fruit
juice brand Réal today
announced the launch of its mega social initiative – Réal ‘Dil Se Dua’ that seeks
to support the nutritional needs of kids from the underprivileged sections of
the society. Launched on the occasion of Raksha Bandhan, this initiative is
part of Dabur India Ltd’s mission to touch the lives of thousands of
under-privileged children’s and spread Health & Happiness this festive
season.
Dabur has joined hands with Prayas Juvenile Aid Centre Society for
this initiative, under which a designated team of volunteers will
visit markets across North India and encourage the general public to join this
noble cause by signing a pledge. Against each signature, Dabur has committed to
give one pack of Réal fruit beverage to a child in need through the various
juvenile centers being managed by Prayas.
Speaking on the campaign Dabur India Ltd Marketing Head-Fruit
Beverages Mayank Kumar said that this initiative seeks to generate
awareness about the nutrition needs of the marginalized kids and to encourage
people to pledge their support for this programme. This initiative is not
linked to any product purchase and we only seek a signature as a mark of their
support.
In addition to the on-ground
initiative, this campaign will also be promoted heavily on Radio and Social
Media websites such as Facebook and Twitter. The team will use these media to
not just promote the campaign but also as a way for collecting wishes and
pledges from people.
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