Chandigarh
03rd November:- Canon, a leading digital
imaging company in India, today launched its second Canon Image Square (CIS) in
Chandigarh. The exclusive CIS store is located at Apollo Photographics, Sector
19-D, Chandigarh. The store offers a
comprehensive range of photography and home printing solutions along with a range
of Inkjet and Laser printers and cartridges. The CIS store further consolidates
Canon’s position in the imaging industry and ensures a strong foothold that
compliments company’s retail expansion plans for India.
Commenting on the launch, Eddie Udagawa Vice President, Consumer Imaging &
Information Centre, Canon India said
that Canon India is delighted to announce the launch of second exclusive CIS store in
the city of Chandigarh. Under our robust expansion plans, we will be
inaugurating two more CIS stores in the Northern region, thereby amplifying our
retail footprint..CIS stores are
intrinsic part of our marketing strategy; enabling us to solidify our association
and address consumer needs and requirements with diversified range of services
and products on offer. He added that with expansion of our stores, the
objective is to go closer to the customer; this strategy is
fashioned such that it creates engagement, education and an experiential
purchase for the customer. CIS stores are a
one-stop-destination which provides a complete range of cameras, right from
professional to entry level DSLR’s and attractive new compact cameras in
PowerShot (Zoom series camera) and IXUS (entry level pocket size camera) range. Canon plans to set up around 240
CIS stores by the end of 2016, thereby strengthening its retail footprint
across the country. With the robust expansion of CIS stores, the
total number of CIS store will be 206 spanning over 96 cities across India.
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